ช่วงเวลาเรียนสำหรับบุคคลทั่วไป
About course
Students would gain an understanding of the underlying principles of strategic communication as well as the necessary knowledge of planning effective communication plans and activities. Students will be able to write their strategic communication plan in a structured format that is easy for others to comprehend. This course will also provide students with the skills needed to articulate their communication plans in both written and verbal formats while considering the principles of visual communication.
Course Content
Lesson 1: Why we need a Strategic Communication Plan
Lesson 2: The Essentials of a Strategic Communication Plan
Lesson 3: Strategic Communication and Business Direction
Lesson 4: The Implication of Theories
Lesson 5: The Implication of Theories-A real life Application
Lesson 6: Analyzing the Situation
Lesson 7: Target Publics
Lesson 8: Setting the Goals and Objectives
Lesson 9: Designing the Message
Lesson 10: Designing the Message-A more in-depth Approach
Lesson 11: Selecting Communication Strategies
Lesson 12: Selecting Tactics
Lesson 13: Social Media as Communication Strategy and Tactic
Lesson 14: Implementation
Lesson 15: Evaluation
Lesson 16: Writing your Strategic Communication Plan-A Template
Lesson 17: Presenting your plan
Lesson 18: Strategic Communication Counsellor
Lesson 19: Conclusion and Wishes
Evaluation
There are measurements and assessments via quizzes and posttests, with 50 points awarded for the quiz and 50 points awarded for the posttest. Students must earn a cumulative score equal to the sum of all percentages. Learners who achieve a score of 60% or above will be eligible to receive a Certificate of Completion.
Objectives
1. To increase students understanding of the underlying principles of strategic communication and the necessary knowledge of planning effective communication plans and activities.
2. To enable students to write their strategic communication plans in a structured format that is easy for others to comprehend.
3. To provide students with the skills needed to articulate their communication plans in both written and verbal formats while considering the principles of visual communication.
Note
อาจารย์ผู้สอน
Assoc. Prof.Smith Boonchutima, Ph.D.
Department of Public Relations, Faculty of Communication Arts
Chulalongkorn University
TH
EN
